Entering the 2016 mid-season line up, I took on the role as "Social Producer" for Season 1 of Fox's hit musical drama television series, STAR, created by Lee Daniels and Tom Donaghy.
During my six month stay in Atlanta, my focus was to cultivated relationships with talent (Queen Latifah, Tyrese, Naomi Campbell, etc.) and act as a liaison between the cast and all participating entities of the production team. Through these relationships, I was able to capture content for both show and talent socials, build a solid foundation with the core cast and execute buzz-worthy talent activations to help elevate the show in social conversation.
I captured 500+ behind the scenes videos and photos on set that were used to produce genuine posts for the talent and network to share digitally.
To further engage the STAR fanbase, I conceptualized and coordinated on-set social activations with cast and crew on both cast and show profiles, including 7 Facebook live streams, 25 takeovers, set tours, Q&A's, and much more.
Queen Latifah Facebook Live Q&A - 100K Views, 2.5M Fans Reached
Lastly, I was responsible for producing and executing a premiere party for cast, family and friends, involving securing a location, food/beverage, and audio visual equipment for 50+ attendees. To further amplify the night, I organized live streams, live tweeting and additional social media posting from the cast during the party to help elevate exposure to 52 Million social impressions.
Read the full Star Season 1 Case Study HERE.