In April of 2015, reality TV star, Bethenny Frankel released her eighth book title, "I Suck At Relationships So You Don't Have To." Marketing for the title was based heavily on digital which required me to create and execute a lengthy and detailed campaign. The title went on to be a New York Times Best Seller.

Secured and executed Digital Media Management's first video partnership with Bethenny for Audbile.com which consisted of a 3-part weekly Q&A video series. The videos were promoted across both the talent and brand's social pages and websites. In return, Bethenny's fans enjoyed a free download of 'I Suck At Relationships' along with a 30-day subscription to Audible.com.
Implemented daily social promotion for over 20 book tour dates and executed a Periscope live stream during on of the dates.
Utilized the hashtag #ISuckAtRelationships on social media when posting quotes, stories, and other book content.
Encouraged fans to share a photo of their copy of the book for their chance to win a prize pack and help grow Bethenny’s Instagram following and increase sales for the book.
Incorporated several changes to Bethenny.com that promoted links to purchase including a pop-up on the homepage and banner at the top of every page.