My team was commissioned by Tumblr to create content for Shinola, a Detroit based brand known for the high quality leather goods.

As the project manager, I dipped my toes into all aspects of the project, assisting in brainstorming, location scouting, model acquisition, and creative direction. Our final products were able to highlight the brand's new women's leather line while helping establish the brand on Tumblr through unique content geared towards their target audience.