To help Nutritionist and New York Times Best Seller, Kimberly Snyder reach a new user base and expand her social following, we collaborated with popular activewear brand, Lorna Jane on a cross-promotional digital partnership. For one afternoon, Kimberly Snyder took over Lorna Jane's Instagram profile. We worked with both teams to feature some bright, exciting, content that represented Kimberly’s brand in a way that appeals to the Lorna Jane audience.

Overall, the takeover was a great success and helped grow both Kimberly and Lorna Jane's Instagram following.