KELSEY GRAMMER JOINS TWITTER

To introduce Kelsey in to the Twitter-world, we chose to set up his account around the theme of correcting user’s grammar, paired with the hashtag ‘#KelseyGrammerGrammar” to make the initiative funny and buzz-worthy.

Kelsey’s Twitter debut received press from Good Morning America, CNN, USA Today, and several other high profile media outlets. Estimated impressions for this press was 100M+.

In addition we engaged with specific accounts/memes that were relevant to the Twitter community and tapped into the ‘younger’ crowd on Twitter to keep post-press engagement/buzz alive.