The Eagles weren’t the only ones to win big at Super Bowl LII! NBC Entertainment had a killer day on social supporting the big game with fun and original content that captured the attention of both sports and TV fans alike.

With the 2017 Super Bowl airing live on NBC, the @NBC brand accounts were tasked with extending the anticipation and excitement of the big game to social in a way that appealed to an entertainment audience. Our content strategy focused on interactive designed creative, witty, internet-native memes, and a strategic release of our own digital “Super Bowl” commercials driving awareness for our shows capitalizing on this heavy traffic time.

We aligned with a number of affiliates and partners, including NBC Sports, to assure seamless promotion across channels on social both in lead up and during the game as well as supported a number of paid activations in conjunctions with our internal sales team.

HIGHLIGHTS