If you’ve never watched Superstore, you need to block out a weekend and binge it NOW. The under the radar workplace sitcom has the makings of the next Parks and Rec or The Office with NBC’s iconic comedy legacy to back it up.
The show “busts taboos and breaks barriers,” according to Vulture, and is a comedy that not only makes us laugh but speaks to the larger issues of today in every episode. It’s no surprise that fans of Superstore are WOKE and when it comes to the content they want to interact with on social, it needed to be just like the show - authentic, creative, and relatable with splash of weird.
Halloween is a big deal around Cloud 9. Four seasons of the show bolstered plenty of haunting scenes that ultimately lead the creation and storyline for our NBC Comedy Horror Trailer Mashup video. Created with a “Purge” feel in mind, the short but sweet mashup provided a synergistic opportunity for us to produce a piece of content that put these comedies in a new light as well as support a celebrated holiday via the brand and show socials.
The anthem “Halloween Surfboard” is a timeless classic. Oh, you’ve never heard of it? Weird. Well, the Cloud 9 employees heard it on repeat in Season 4’s Halloween episode. We immediately had the idea to take the song to social in an hour long Facebook Live video stream where the hit played, you guessed it, on repeat.
We partnered with production and the composers to donate all proceeds from downloads to provide transportation for low-income seniors to voting booths on Election day. At Cloud 9, everyone wins.
Injecting Superstore into relevant, trending conversations was the name of the game for social. Finding ways to utilize our creative in a way that was recognizable for non-fans proved successful in catching their attention and getting them to our page.
All Superstore social assets received the utmost thought and care, even Tonight Art, because that’s what Superstore deserved. We were challenged with similar looking set photography each week that resulted in bland, repetitive Tonight Art. By leaning into a show theme or concept for each episode, we were able to versify our content while teasing storylines for our fans.
