NBC HITS A HIGH NOTE WITH JESUS CHRIST SUPERSTAR LIVE!

 

What’s The Buzz with Jesus Christ Superstar? The LIVE rock opera on NBC featuring a star-studded cast (John Legend, Sara Bareilles, Alice Cooper) had social singing to the tune of 3.4M total interactions making it the #1 broadcast on Easter Sunday and the #1 most social non-awards special year to date. 

Efforts for the event included a deep focus on talent coordination with our embedded social producer during rehearsals and the live show. Through this support, we were able to activate talent through several live activations including a national Snapchat Our Story, multiple Facebook Lives, talent takeovers, and much more. We also worked closely with our Brand Marketing team to support social press on set, and distributed tentpole video pieces in partnership with our Digital Content team. 

Reactions to the show were overwhelmingly positive with fans raving about everything from the music and performers to the set decor and costumes. The show hit a chord with the celeb crowd prompting support from Lin Manuel-Miranda, Chrissy Teigen , Adam Lambert, Sarah Silverman, Debra Messing, Billy Eichner, Ben Platt, Chelsea Clinton, Zach Braff and many, many more.

THE NUMBERS

  • 3.4M Total Interactions

  • #1 most social program on 4/1/18

  • #1 most social non-awards special year to date

  • 7 U.S. trending keywords

THE CONTENT